1. Make updates and improvements to your Google My Business page.
There is nothing better than Google My Business for utilizing a location-based marketing strategy. The first step for any seasoned SEO is typically this. You must make a Google My Business listing if you don’t already have one.
Dental professionals (and all business owners) can manage their online presence across the search engine with the free Google My Business tool. Google My Business will be very effective for dentists trying to draw in new patients.
2. Improve the appearance of your website
First impressions count, and if your website seems like it was designed in 2002, it will be difficult to draw in new clients. Patients prefer not to receive care in unattractive settings. Therefore, having a great dentistry website design is now required.
Patients will probably interact with your website beyond initial impressions. Therefore, how consumers believe you to operate is directly related to how your website operates. Your relationship won’t go well if your website is poorly designed and the information is difficult to access.
3. Launch a blog
Creating a blog will significantly enhance your online visibility on Google. Online users looking for answers to their questions include patients. Patients have a ton of inquiries. Answering patients’ questions is actually one of the best ways for dentists to start a blog.
Patients will inevitably find your practice if you have a blog that is well-written and SEO-optimized. They will feel connected to you thanks to the wealth of free information you offer, and you might even gain a new patient.
4. Improve the SEO of your blog and website pages.
SEO may seem like voodoo if you haven’t spent much time working on a website’s back end. The act of modifying your website’s code and content to make it easier for search engines to understand is known as SEO, or search engine optimization. A website that has been SEO optimized will rank higher in search results and produce a lot more new patient leads than a website that has not been optimized.
Due to the complexity of the Google algorithm, SEO is challenging. They are very adept at reading websites and producing search listings thanks to this sophisticated algorithm.
5. Invest fully in video marketing
You must be aware of one fact above all others if you want to draw in new patients: video wins. Online video is in high demand by consumers. Dentists’ stories are watched for thousands of hours every day, so if you aren’t making videos, you’re missing out on the chance.
6. Request feedback from your patients
Every local SEO strategy relies on reviews as its foundation. Reviews are very significant. Reviews must be given to you consistently and frequently. In 72% of cases, patients who are looking for a new doctor will start by reading reviews. For a dentist with stellar reviews, many clients would travel outside of their insurance plan.
Google is the most significant source of reviews. You can never have enough reviews on Google. Before you have at least 20 Google reviews for a small office or 100+ for a larger office, I wouldn’t advise getting reviews anywhere else.
Read more: Why Customer Reviews Are Meaningful For Online Marketing
